Users will soon have a updated setting that permits them to lessen the quantity of artificial intelligence-produced content appearing in their streams. This move comes as the service revealed that it currently hosts more than 1 billion AI videos.
Trial and Implementation
This change is being tested over the following weeks before a global launch. This development aligns with a increase in AI content, spurred by recent content generation software.
AI Proliferation Online
It has been noted that almost one in 10 of the quickest rising content creators on another major platform primarily display clips produced artificially. A significant portion of this material is classified as low-quality AI content, a phrase for substandard, bulk-generated content that is frequently absurd or surreal.
“We know from our community that many people appreciate content made with AI tools, ranging from digital art to science explainers, and we intend to give people the option to adjust the amount of that, based on their own likes,” said a spokesperson.
Volume and Proportions
The platform disclosed that there are currently 1.3bn videos on its service tagged as AI-generated. Collectively, over 100 m videos are submitted to the platform each day, making AI-generated material a minor percentage of its total content library.
User Control Features
Members will be in a position to limit or boost the volume of AI-generated videos they view by using the topic control setting in the platform and selecting the AI content topic. Additional categories that can already be modified under the filter cover politics, fashion, aesthetics, and movement.
Content Labeling and Policies
TikTok’s rules mandate users to tag convincing AI-made content, and it prohibits harmful deepfakes of well-known individuals or emergencies. Any believable AI-generated clip that is not labeled can be removed under its user guidelines.
Additionally, the service will now attach an “AI-made” tag to content made using its built-in AI features, or identified by an industry-wide initiative for identifying AI-generated material. This measure is aimed to stop users from attempting to evade the disclosure requirement.
AI Literacy Programs
The platform is furthermore establishing a $2m awareness program for professionals and organizations to create educational content about responsible artificial intelligence. This program will support non-profit groups focused on training coding and technology.
Moderation Strategy
The platform has justified its content review process, during debate over proposals to lay off hundreds of review team members in Britain. TikTok is expected to reduce hundreds of positions in its content moderation division in London, with worker representatives and internet security professionals voicing alarm that people are being substituted by machine-led review.
A senior executive stated that people-led review would remain essential, but artificial intelligence can safeguard staff by removing the most harmful content prior to it has to be seen by people. The platform announced a notable drop in shocking and graphic content handled by human moderators over the past year due to intervention by its machine learning processes.
We believe it is crucial to balance people and machines to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we further consider it’s very important to minimize viewing of harmful content as swiftly, which is where a lot of the machine support is making a difference work at speed.”
